Makeup brushes and cosmetics on a vanity

Our story

About Dollup — founder & platform vision

Pooja More, founder of DollUp, is at the heart of our story—with the digital team who helped turn her vision into a premium beauty platform for clients and makeup artists.

Meet our founder

About the Founder

Pooja More, Founder of DollUp

Pooja More

Founder of DollUp

Pooja More, the founder of DollUp, was born and raised in Nashik, a city that shaped her values, her confidence, and her dreams.

From an early age, Pooja believed in pushing herself beyond limits. She completed her education in Nashik and built a journey that was never limited to academics alone. Her passion for modelling earned her the title of Miss Nashik 2016, while her dedication to sports took her to the national level in basketball. These experiences shaped her discipline, resilience, confidence, and the courage to stand out.

Professionally trained as a pilot, Pooja stepped into the world of aviation with determination and commitment. But after completing her pilot training, she found herself at an important turning point. She began asking herself what kind of impact she truly wanted to create, and whether her journey could become bigger than personal achievement.

That reflection became the beginning of DollUp.

DollUp was born from Pooja’s desire to build something meaningful, a platform that brings trust, professionalism, and artistry into the beauty service experience. But more than that, DollUp is a space created to empower talented makeup artists, especially women, by giving them opportunities to showcase their skills, build their identity, and grow with confidence.

For Pooja, DollUp is not just about beauty. It is about helping people feel special on their most important days, while giving artists the recognition and respect they deserve.

With the support of her parents and the dedication of a passionate team, Pooja turned this vision into reality. Today, DollUp reflects her journey from Nashik to aviation to entrepreneurship, a journey built on ambition, courage, purpose, and the belief that when women support women, beautiful things happen.

The Digital Minds Behind DollUp

While Pooja More brought the vision, emotion, and purpose behind DollUp, the digital foundation of the platform was shaped by Shailesh Mishra and Priyanka Mishra, Directors and Founders of Flexodyn Solutions Private Limited.

With years of experience in building digital platforms, scalable websites, user-friendly systems, and AI-powered solutions, they helped transform DollUp from an idea into a structured, professional, and growth-ready online platform.

Shailesh Mishra, Technology Strategist & Digital Growth Architect

Shailesh Mishra

Technology Strategist & Digital Growth Architect

Shailesh Mishra brings over 16 years of experience in web development, digital strategy, and scalable technology execution. His role in DollUp goes beyond technical development. He helped shape the platform from a business and technology perspective, ensuring that the idea could grow into a reliable digital ecosystem.

With his expertise in modern web technologies, API development, automation, and AI-powered systems, Shailesh focused on building DollUp with the right foundation for performance, scalability, and future expansion.

For DollUp, his contribution lies in converting a meaningful vision into a practical digital roadmap, one that supports smooth user journeys, artist onboarding, booking flows, digital visibility, and long-term platform growth.

His approach ensures that DollUp is not just beautifully presented online, but also strategically built to grow as a trusted beauty-tech brand.

Priyanka Mishra

Product Experience Lead & Digital Platform Specialist

Priyanka Mishra brings over 14 years of experience in full-stack development, user experience, digital marketing, and AI-led solutions. Her strength lies in understanding how people interact with technology and turning complex ideas into simple, elegant, and user-friendly digital experiences.

For DollUp, Priyanka played a key role in shaping the platform experience for both sides, clients looking for trusted makeup artists and artists looking for better visibility and opportunities.

Her focus has been on creating a platform that feels premium, easy to use, and emotionally aligned with DollUp’s purpose. From artist profiles to customer journeys, platform structure, content flow, and digital presence, Priyanka helps ensure that DollUp feels professional, trustworthy, and approachable.

Her contribution brings together technology, creativity, and human understanding, helping DollUp become a platform that not only functions well, but also connects with people.

Priyanka Mishra, Product Experience Lead & Digital Platform Specialist

Together, They Bring Pooja’s Vision to Life

Led by Pooja More’s founding vision, Shailesh Mishra and Priyanka Mishra bring the technical leadership, digital strategy, and product thinking required to make DollUp future-ready.

Together, Pooja More, Shailesh Mishra, and Priyanka Mishra help DollUp build:

  • A premium and trustworthy digital identity
  • A smooth experience for clients and artists
  • A scalable platform foundation
  • Clear booking and discovery journeys
  • Digital marketing readiness
  • AI-ready possibilities for future automation
  • A platform that supports both business growth and artist empowerment

Anchored in Pooja’s purpose for DollUp, and through their work alongside her, DollUp becomes more than an online presence. It becomes a digital platform built with purpose, structure, and the ability to grow.

Ready to book—or grow your artistry on Dollup?

Explore booking for clients or join as a makeup artist.

  • Serving cities across India—check availability when you book.
  • Flexible scheduling for trials, weddings, and events.
  • Clear timing so every session runs smoothly.